We’re all a couple of months past the Brexit vote and although the leaving process and activation dates are yet to be set we have seen some negative effects, especially the weakening of Sterling.
Many will say that Sterling was over valued prior to the vote and has now found its right level against other major currencies but there is no doubt that anyone importing goods from abroad is now paying about 12% more for their product than they were before the vote. All window films and vinyls are imported into the UK, whether as a raw material or as a finished item and it will not have passed your notice how trade suppliers have been putting their prices up accordingly.
We have been distributing window film for over 35 years and haven’t become the UK’s largest independent distributor of window film by following what everyone else does. Now the decision has been made to leave the EU, we at Bonwyke firmly believe in the UK’s ability to become a successful trading entity on the World stage and much of that belief is founded upon us helping our customers to carry on successfully trading. Many of the corporate film suppliers have taken the short term view in putting their prices up but our belief is that we are here for the long term and that things will recover to the benefit of all.
After extensive negotiations with our branded suppliers, our promise to you, our customer, is not to increase our prices over this uncertain period and we will absorb what we see as a temporary issue with the exchange rate and make sure that all of our customers can continue to trade at the same cost level as before the Brexit vote.
Chris George – Managing Director – Bonwyke Ltd